Showing posts with label organic herbal tea. Show all posts
Showing posts with label organic herbal tea. Show all posts

Monday, December 8, 2008

Private Label Loose Teas vs Private Label Tea bags

More choices, options, colors and kinds can make any decision difficult. Though this choice may seem relatively simple as there are a growing list of companies that can supply a line of private label teas, as the number of companies grow, so to does the difficulty. Though this choice may seem relatively simple as there are a growing list of companies that can supply a line of private label teas. Though this choice may seem relatively simple as there are a growing list of companies that can supply a line of private label teas.

In a rapidly growing tea industry, a variety of companies are looking to expand their product base by adding a line of private label teas.
But now with the rise of Gourmet tea bags, where a high quality loose tea is included in the tea bags, all of the sudden this is a very real, and potentially better option. Though originally the choice was private label loose teas, now many companies are looking to add a line of private label tea bags was far lower than the private label loose teas.
This is where a vast majority of competition is. Either high quality loose teas that are green tea, black tea or oolong tea, or regular tea bags with low quality green tea and black teas in them. For those looking to enter into the tea industry, and have done their research have found that there are a vast number of "standard" teas on the market.

One of the reasons that the market is growing so fast however, is the nearly endless number of possibilities; differentiation. An industry such as tea is rapidly growing, which means the number of competitors is also, rapidly growing; a barrier to entry.
And as non tea drinkers are looking to improve their health, but have been turned away by the bitter taste of green teas, your Private Label Herbal Teas will be their to save them. Also high health benefits of the herbal teas and smooth taste makes them a favorite among tea drinkers as well as chunk of the population, non-tea drinkers. The reason is due to a significantly lower number of competitors and a potentially endless number of herbal blend options.

This is where a high percentage of growth in the tea industry can be found. If a company is interested adding Private Label Loose Teas to their product base, the best option would be to have loose Organic Herbal Teas, and Organic Herbal Tea Blends. But now, we can look at the options.
So if we could mix the two, High quality Loose Tea (either herbal or standard) and the easy use of a tea bag, then this would allow the company to differentiate their product whether using "Standard" teas or unique herbal blends, instead of with loose teas where only the unique herbal blends will allow your Private Label Tea to truly stand out. This is large reason why commercial tea bags have become so popular despite their general low quality. Loose tea takes more time to make, special tea utensils, all of which may not work well in this every day reality. But for any tea drinker, and especially non tea drinker, who lives in the modern day reality of a hustling and bustling business world, loose tea may not be the best option.
And overall, which is best for you ? Which part of the industry do you see fits with not only today's market, but also tomorrow's ? Which part of the industry do you see the most growth and most potential?

This is a very important part of the decision tree when looking to either add a new product to your already established company, or looking to start a company from scratch.

Wednesday, October 15, 2008

An Organic Herbal Tea Blend

Though sales have been mainly rooted in the standard teas stemming from the Camelia sinensis plant (Green tea, Oolong tea, and Black tea), a vast increase in herbal and natural medicines in the western world has brought upon a virtual explosion of Organic Herbal Tea Blend, releasing any confinements there may have previously been. Tea bags, loose teas, tea shops, and gourmet teas are only a few examples of the outlets for this ever increasing number. With US$5 billion market in the United States alone in 2003, a 500% increase in 10 years, tea is a well established industry that is quickly growing.
Now it is not only Big Business that is apart of this industry as the infinite number of herbal tea blends are combing with the free commerce of the internet. This conception is creating new life in an industry that had been patiently waiting. New companies are forming, new mixtures are being created, and now even new tea bags are being designed.
The machine manufactured tea bags are still standard in market where cost is being put before quality. A metal staple is used to close a bag filled with low quality tea dust, which is known to have very low health benefits and give a more bitter taste than its whole leaf loose tea counterpart. Due to the manufacturing techniques used by these production factories, tea dust is the only filler able to be injected with the machines used to mass produce these bags. As the general size of each organic herbal tea blend is larger, they are unable to be used with these processed bags.
Also, most bags are filled with green and oolong loose teas, as opposed to organic herbal tea. Though higher in quality than the stapled standard, problems of this style include a large shape and size that makes bulk packaging difficult. A more spacious bag allows for a free floating of the loose tea that is inside. Second in popularity is a relatively new pyramid shaped tea bag.
Fortunately as the number of companies is increasing, and more money is entering into the market, handmade gourmet tea bags are being created, better matching the ingenuity behind each organic herbal tea blend could be your gateway to differentiation in a busy tea industry. With the combined short falls of these two bags, the ever increasing number of organic herbal tea blends and home based companies are in desperate need for a tea bag to match their unique nature.

Blogger template 'Kiwi' by Ourblogtemplates.com 2008