Showing posts with label tea industry. Show all posts
Showing posts with label tea industry. Show all posts

Thursday, December 18, 2008

Tea and Decaffeination Processing

I was taken by surprise when I recently read an excerpt from a newly released book, written by highly recognized tea industry professionals, that was clearly inaccurate when it came to the topic of decaffeination processing and tea. Decaffeination and tea is a subject that has long been misunderstood not only by consumers but also by industry professionals.
I began questioning my own information on decaf processing and decided the best thing to do was to verify what I believed to be true. I decided to talk with the definitive authority on the subject, Joe Simrany, President of the Tea Association of the USA, Inc (TAUS).
So what do those guidelines consist of? If that was unsuccessful the FDA would be notified and would follow up to see that the necessary changes to processing were made. The first line of defense is the TAUS, who would attempt to correct the issue diplomatically.

So what happens if a group is distributing "decaffeinated tea" that does not meet the standard? There is no sanction, legal or otherwise, for non-compliance. The FDA does not have its own set of guidelines but relies on the expertise of the Tea Association Technical Committee (TATC) for the best practices. Unlike what I thought, decaffeination processing is not regulated by the FDA and adhering to industry standards is completely voluntary. So here is what I learned.

I soon was relieved to learn that my critical information was indeed correct although some of the details need fixing.
The Guidelines
Teas labeled Decaffeinated will contain no more than 0.4% caffeine on a dry weight basis.
Caffeine Free Tea is an inappropriate labeling term for any tea regardless of the degree of decaffeination processing.
There are currently only 2 methods approved for decaffeinating tea leaves, solvent extraction using ethyl acetate and carbon dioxide in the supercritical state. Both are selective for extraction and create no toxicity hazard.
Carbon dioxide is considered the better of the two, keeping more of the benefits and flavor intact.
The Facts
Decaffeinated teas have between 1/3 and 2/3 fewer beneficial components than regular, non-decaffeinated teas.
Both ethyl acetate and carbon dioxide are considered, and subsequently labeled, "natural", because trace amounts of both components exist in the tea leaf, a fine line for many of us who rely on natural to mean exactly that.
"Water process" , aka Swiss Water Process, Natural Water Process etc, sometimes used on packaging, is not recognized by the industry as being anymore effective than pouring off the first brew at home.
While this does eliminate caffeine it is difficult to be sure just how much caffeine is still present and likewise how much health benefits. Then steep as you normally would. Decaffeinating at home by the "water process" would be done by infusing the tea leaves for 30 seconds and pouring off that infusion.
Tea bags will deliver more caffeine in your cup than loose teas because they infuse more quickly.
The amount of tea leaves used, brewing time and water temperature help determine the caffeine content in your cup.
Cultivation, environmental factors, region and growing conditions, while out of your control, do affect the caffeine content in your cup.
1 pound of coffee which yields 40-50 cups. The only time coffee has less caffeine then tea is prior to brewing, 1 pound of tea yields 200 cups vs.
The ONLY government approved decaffeination processing is ethyl acetate and carbon dioxide. Methylene chloride is NOT a guideline or government approved processing method in the United States.
While we have a limited selection of decaffeinated teas, we guarantee all of the decaffeinated teas sold by Teas Etc. Inc. are processed using carbon dioxide
In summation, with the growing public interest in issues surrounding health and food, accurate labeling is likely to become a major issue in the future. Be a wise consumer. Beware of slick marketing and misleading information. Most importantly drink good, quality tea everyday.
© 2006 Teas Etc., Inc
This article may be freely reprinted only in it's enterity and must include the resource box and copyright information.
Beth Johnston, owner of Teas Etc., is a noted tea expert, importer and tea enthusiast. To learn more about life style enhancement, health benefits and the ease of brewing loose leaf teas, sign up for our monthly newsletter at
http://www.TeasEtc.com/newsletter.asp
or visit
http://www.TeasEtc.com
.

Monday, December 8, 2008

Private Label Loose Teas vs Private Label Tea bags

More choices, options, colors and kinds can make any decision difficult. Though this choice may seem relatively simple as there are a growing list of companies that can supply a line of private label teas, as the number of companies grow, so to does the difficulty. Though this choice may seem relatively simple as there are a growing list of companies that can supply a line of private label teas. Though this choice may seem relatively simple as there are a growing list of companies that can supply a line of private label teas.

In a rapidly growing tea industry, a variety of companies are looking to expand their product base by adding a line of private label teas.
But now with the rise of Gourmet tea bags, where a high quality loose tea is included in the tea bags, all of the sudden this is a very real, and potentially better option. Though originally the choice was private label loose teas, now many companies are looking to add a line of private label tea bags was far lower than the private label loose teas.
This is where a vast majority of competition is. Either high quality loose teas that are green tea, black tea or oolong tea, or regular tea bags with low quality green tea and black teas in them. For those looking to enter into the tea industry, and have done their research have found that there are a vast number of "standard" teas on the market.

One of the reasons that the market is growing so fast however, is the nearly endless number of possibilities; differentiation. An industry such as tea is rapidly growing, which means the number of competitors is also, rapidly growing; a barrier to entry.
And as non tea drinkers are looking to improve their health, but have been turned away by the bitter taste of green teas, your Private Label Herbal Teas will be their to save them. Also high health benefits of the herbal teas and smooth taste makes them a favorite among tea drinkers as well as chunk of the population, non-tea drinkers. The reason is due to a significantly lower number of competitors and a potentially endless number of herbal blend options.

This is where a high percentage of growth in the tea industry can be found. If a company is interested adding Private Label Loose Teas to their product base, the best option would be to have loose Organic Herbal Teas, and Organic Herbal Tea Blends. But now, we can look at the options.
So if we could mix the two, High quality Loose Tea (either herbal or standard) and the easy use of a tea bag, then this would allow the company to differentiate their product whether using "Standard" teas or unique herbal blends, instead of with loose teas where only the unique herbal blends will allow your Private Label Tea to truly stand out. This is large reason why commercial tea bags have become so popular despite their general low quality. Loose tea takes more time to make, special tea utensils, all of which may not work well in this every day reality. But for any tea drinker, and especially non tea drinker, who lives in the modern day reality of a hustling and bustling business world, loose tea may not be the best option.
And overall, which is best for you ? Which part of the industry do you see fits with not only today's market, but also tomorrow's ? Which part of the industry do you see the most growth and most potential?

This is a very important part of the decision tree when looking to either add a new product to your already established company, or looking to start a company from scratch.

Wednesday, August 6, 2008

Teatime in Thailand - A Visit to the Tea Plantations of Mae Salong

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During my visit to Thailand in November 2004, I traveled through the scenic Yunnanese village of
Mae Salong
, located in the mountains of the
Golden Triangle
Strolling around the small town, you'll find the Chinese influence very strong with most of the shops and many of the homes decorated with Chinese ornamentation and with many of the homes decorated with Chinese ornamentation and with many of the homes decorated with Chinese ornamentation and with many of the inhabitants speaking Mandarin. Many of the villagers trace their ancestry to members of Chinese Nationalist party who fled China, resettling in nothern Thailand during the communist takeover in late 1940's. Mae Salong is a very unique and important place, not only because of its historical origins but also as the one of the most important tea growing regions in Thailand. .
Tea is king here
; the surrounding countryside is covered by a green carpet of tea, as far as the eye can see. Small tea tasting rooms are scattered throughout the small village of
Mae Salong
selling so many different grades of tea including green oolong, which seems to be the crème de la crème of the tea world. The largest tea plantations are located just outside of town and are well worth a visit. Ms. Ming, the gracious owner of
Mae Salong Villa
(the hotel where I stayed)
It seems that the Mae Salong Chinese community has maintained very close ties with Taiwan, which remained a stronghold of the Chinese nationalist party after the Communists took over mainland China. explained to me about the origins of the tea industry and about the different grades of tea leaves sold commercially.
The tea industry got a kick-start when some choice tea plants were carried over from Taiwan and planted in the hills of Mae Salong. Ming's husband owns one the major tea plantations in the area but as Ms. Ming explained to me, there is more money to be made in the tourism business these days as the tea business is very labor intensive and the profit margins are small.
Bus Goldberg is a seasoned world traveler and the director of
Calypso Island Tours
He also maintains his own travel blog, , a travel company that specializes in botanical adventures and nature tours to such diverse destinations as Costa Rica, Thailand and the Caribbean.
Calypso Island Chronicles

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